When a user’s feed tends to reflect their past behavior and preferences, which concept describes this personalization of content?

When a user’s feed tends to reflect their past behavior and preferences, which concept describes this personalization of content?

• A. Targeted Content
• B. Verification
• C. Media Consumer
• D. Personalization

Answer: (D)

Personalization describes tailoring content to an individual based on their past behavior and preferences, which is why a feed that reflects what you’ve interacted with sits squarely in this concept. The system watches your actions—what you click, like, share, how long you view things, and your searches—to build a picture of your interests and then shows more of that same type of content. This is different from targeted content, which is aimed at groups or audiences, not just one person. A media consumer is the user themselves, not the process of customization, and verification is about checking facts, not shaping what you see.

Personalization describes tailoring content to an individual based on their past behavior and preferences, which is why a feed that reflects what you’ve interacted with sits squarely in this concept. The system watches your actions—what you click, like, share, how long you view things, and your searches—to build a picture of your interests and then shows more of that same type of content. This is different from targeted content, which is aimed at groups or audiences, not just one person. A media consumer is the user themselves, not the process of customization, and verification is about checking facts, not shaping what you see.